Well, it’s a big day for Microsoft! Their first official retail stores are dated and partially located, Gates mentions that Project Natal is coming to Windows, and now it appears that Apple has cried uncle with the Laptop Hunters ads. Actually, it probably depends on who you ask. Microsoft will say that its shopping farces were effective, not just on consumers but on the competition as well. Apple might say that their prices have become more competitive after a recent price drop on certain models, so the ads aren’t accurate any more — if they say anything at all.
As usual, the truth lies somewhere in between. But a little whining from Apple isn’t going to stop Microsoft from running the ads. After all, Apple didn’t stop running its “Twice as fast, half the price” ads after they admitted its claims weren’t “statements of fact.” Why should Microsoft stop running a consumer dog-and-pony show that has them coming out on top?
